Announcing the "Protect the Lease" Tax Reform Grassroots Campaign

Industry News ,


National Apartment Association Launches “Protect the Lease” Grassroots Campaign Focused on Tax Reform


The National Apartment Association (NAA) today announces the launch of a national grassroots campaign focused on advocating for smart tax policy that promotes economic growth, job creation and investment in neighborhoods and communities.

Initiated in partnership with the National Multifamily Housing Council, the “Protect the Lease” campaign’s objective is to ensure that the Trump administration and Congress understand what’s at stake for the national apartment housing industry and, ultimately, the U.S. economy, as they look to overhaul the U.S. tax code. 

“When Congress last overhauled the tax code in 1986 it had a negative ripple effect across our industry,” noted NAA President & CEO Robert Pinnegar, CAE. “We learned from that experience, and we want to make sure any changes to the tax code enable investment, minimize risk, encourage entrepreneurship, protect and create jobs and foster the development of affordable, livable communities. It should not unfairly burden apartment housing owners, operators and developers who pay taxes when they build, operate, sell or transfer communities.”

Today the apartment housing industry provides more than 20 million apartment homes for nearly 39 million Americans and supports jobs for 12.3 million people. Together the apartment industry and its residents annually contribute $1.3 trillion to the U.S. economy. The industry counts on smart, sensible tax policies that enable it to meet the growing demand for apartment living, build businesses and develop livable communities across the country.

The “Protect the Lease” campaign is designed to:

  • Highlight the benefits the industry provides – many of which could be in jeopardy if tax reform is not done right
  • Encourage industry employees to share personal stories about why certain tax reform provisions matter
  • Share those stories with lawmakers

All industry members are strongly encouraged to become involved. To learn more about the campaign, visit

If you have questions or comments, please contact NAA Government Affairs.

Find out how the plans for tax reform could affect your job and the industry and then share your story about why apartments matter to you at the #ProtectTheLease kiosk on the third floor Concourse at the NAA Education Conference & Exposition in Atlanta. Create a one-minute video with your personal story and then post it to Facebook.