Improving Your Residents Experience

Tuesday, October 18, 2022
10:00 AM - 11:00 AM (EDT)
Via Zoom
Category: Online Discussion
How are you putting a smile on your resident's faces?

PRESENTER: John Sons, CALP, Director of Training & Marketing Strategies, Burlington Capital

Join us for an engaging session! Topics include: 

  • Building Relationships - How to consider different generations and multiculturalism!
  • New resident education - Get on the same page from the beginning!
  • The walk-through and move-in packet - How to make them feel at home immediately!
  • Resident communication strategies - Newsletters, texting, service requests and more!
  • Activities and Programs - Help promote a sense of community & resident introductions!
  • Retention and Renewal - Controlling turnover and how to solicit feedback!


  • BayPass: Free
  • Members: $29+ | Non-members: $99
Meet your Instructor

John Sons is the Director of Training and Marketing Strategies for Burlington Capital Properties. He is active on both the local and national level, serving on the NAAEI Program Administration/Curriculum Committee, the NAA Operations Committee, the NAA Diversity & Inclusion Committee, the GNAA Education Committee, Co-Chair of the GNAA Communications Committee, and participates in various other GNAA committee meetings, is a NAA LYCEUM graduate, a Greater Nashville Apartment Association LYCEUM candidate, a member of the NAAEI Faculty and he speaks/trains for various apartment associations around the country. His responsibilities include the training and marketing for a diverse portfolio (owner and third-party managed) comprised of HUD, LIHTC, Student, Privatized Military, Senior, Class A and New Lease-up communities. He has over 32 years of experience in the industry. John began his career as an Activities Director and Part-time Leasing Agent, while serving his country in the USAF.

For More Information:

Krystal Humphrey

Krystal Humphrey

Director of Programs, Bay Area Apartment Association

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