Overcoming Objections in 2026

Bry Carter is a seasoned multifamily industry leader with over 30 years of experience spanning operations, sales, and training. She currently serves on the Board of Directors for the Arizona Multihousing Association and leads as the Industry Partner Chair, while also contributing to three national education committees. Bry is an AMA and NAA Lyceum graduate, as well as a faculty member for NAAEI’s VFT and AFT programs. Bry began her career onsite in 1995, managing lease-ups and large communities—eventually overseeing a 696-unit property. In 2008, she joined ApartmentGuide.com in Denver, where she served as a manager until 2012. She then moved to Gannett/Apartments.com as a National Sales Manager before returning to Phoenix in 2016 to join CoStar Group/Apartments.com as a Regional Sales Manager. In 2018, Bry brought her expertise to The Phoenix Staffing, where she built a direct hire division from the ground up and now oversees operations across five markets. She also leads industry trainings—locally and nationally—for associations including BAAA, TAA, AAGD, and AMA, covering topics such as leasing, time management, leadership, recruitment, and maintenance. Her passion is CAM and CALP classes. Known for her energetic approach and deep industry insight, Bry is passionate about empowering others. Her favorite motto: “If you're comfortable, you're not growing.”