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Brand & Market: Building Your Property’s Presence

Thursday, February 18, 2027
9:00 AM - 12:00 PM (EST)
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Branding isn’t just a logo or slogan—it’s every interaction prospects and residents have with your community. Designed specifically for apartment community managers, leasing consultants, and property staff, this course redefines property marketing from the ground up. Learn how daily communication, team alignment, and customer touch points—from first tour to lease renewal—directly impact your property's reputation, retention rate, and bottom line.
Key Takeaways:

  • Redefining Marketing: Discover how phone calls, maintenance follow-ups, and daily interactions act as your strongest marketing tools.

  • The Customer Journey: Master every touch point—from online discovery and tours to on-boarding, resident living, and renewals.

  • Assertive & Effective Communication: Gain practical tools for active listening, non-verbal cues, and assertive communication in daily operations and crisis scenarios.

  • Social Media & Online Reputation: Turn your social media feed into a vibrant "digital front door" and handle online reviews to build trust and community loyalty.

  • Brand Ownership: Connect daily actions to core values—taking initiative, eliminating autopilot, and treating your team as "walking billboards" for your property.

This class qualifies for 3.0 continuing education credits needed for credential renewals. 

Agenda

February 18
8:30 AM - 9:00 AM Check-in & Coffee
9:00 AM - 12:00 PM Course & Lunch on your own
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Meet Your Instructor 

Steihl Reeves
Director of Education and Outreach 
Apartment Association of Nebraska
Steihl Reeves is an education and workforce development professional specializing in training, advocacy, and industry growth within the multifamily housing sector. With a background spanning trades education, mental health support, and organizational leadership, Steihl is committed to elevating onsite teams and strengthening industry standards. He is known for creating impactful, accessible learning experiences for maintenance, leasing, and management professionals. 

For More Information:

Kristina Carreras

Kristina Carreras, QAS

Education Manager, Bay Area Apartment Association

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(813)882-0222 x206