Leasing Success: The Power of Soft Skills
Leasing Soft Skills Workshop
This interactive workshop focuses on the communication, confidence, and relationship-building skills that help leasing professionals connect with prospects, navigate conversations, and create a stronger resident experience.
MORE INFORMATION COMING SOON
Stay tuned for workshop details, topics, and takeaways.
Registration Options
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Registration Options
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Credits | Price |
|---|---|---|
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BayPass
If not, why not? BayPass is a simple way to get more training for your team without paying for each class individually. For just $750 per community, per year, all on-site staff get unlimited access to all BayPass qualifying classes at no additional cost. One annual fee. Unlimited training. More value for your community. |
5.00 (In Person Training) | FREE |
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Member (Pay Now)
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5.00 (In Person Training) | $99.00 |
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Member (Invoice)
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5.00 (In Person Training) | $129.00 |
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Non-Members
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5.00 (In Person Training) | $199.00 |
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Course Sponsor
-Limited to two non-competing companies -Time to present your company and services at the start of class -Opportunity to distribute promotional items and business cards -Company logo featured on the event webpage -Receive the student roster after the session. |
$250.00 |
Agenda
| March 4 | |
| 8:30 AM - 9:00 AM | Check-in & Coffee |
| 9:00 AM - 12:00 PM | Session with Virginia Love |
| 12:00 PM - 1:00 PM | Lunch on your own |
| 1:00 PM - 4:00 PM | Afternoon Session with Desiree Starr |
Virginia Love
Industry Principal
Entrata
Virginia Love launched her multifamily journey 34 years ago as a leasing consultant, earning $5.72 an hour and approximately $30 per lease. Since then, she has climbed the ranks through training, marketing, and operations roles at top firms like Summit, Watermarke, and ING Clarion. After 12 years as VP of Leasing & Marketing at Waterton, she joined Entrata in 2019 as Industry Principal, driving innovation across marketing, product, and sales. A National Apartment Association Lyceum graduate and former Chair of the Atlanta and Georgia Apartment Associations, Virginia is a recognized force, twice named a GlobeSt Woman of Influence, Connect CRE Woman in Real Estate, and inducted into the Georgia Apartment Association Hall of Fame in 2025. Virginia is a frequent speaker, an Apartment All-Star, and an exceptionally organized traveler.
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