Biggest Changes Ahead for Multifamily


Thursday, March 19, 2026
10:00 AM - 11:30 AM (EDT)
Join Us Virtually
Category: Online Discussion

If the last few years have taught us anything, it's that we have to be prepared for anything!


In 2020 the multifamily housing industry was thrown many curveballs and virtual leasing became commonplace. Now most companies have embraced the changes that were thrust upon them, and have been able to thrive in this ever changing environment. So what's next?

Multifamily pro Virginia Love will go over what is ahead for our industry, and how to prepare for it. You'll learn what emerging tends to pay attention to, and which ones will be shaping multifamily. 


This class qualifies for 1.5 continuing education credits needed for credential renewals. 

Pricing Options

FREE! for BayPass Members

$29.00 Member Rate

$99.00 Non-Member Rate


Meet your Instructor

Virginia Love

Industry Principal

Entrata

Virginia Love launched her multifamily journey 34 years ago as a leasing consultant, earning $5.72 an hour and approximately $30 per lease. Since then, she has climbed the ranks through training, marketing, and operations roles at top firms like Summit, Watermarke, and ING Clarion. After 12 years as VP of Leasing & Marketing at Waterton, she joined Entrata in 2019 as Industry Principal, driving innovation across marketing, product, and sales. A National Apartment Association Lyceum graduate and former Chair of the Atlanta and Georgia Apartment Associations, Virginia is a recognized force, twice named a GlobeSt Woman of Influence, Connect CRE Woman in Real Estate, and inducted into the Georgia Apartment Association Hall of Fame in 2025. Virginia is a frequent speaker, an Apartment All-Star, and an exceptionally organized traveler. 

For More Information:

Kristina Carreras

Kristina Carreras

Education Coordinator, Bay Area Apartment Association

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