The New Essentials for Leasing, Marketing, and Resident Retention

Lessons learned, before, during, and after a pandemic

Thursday, September 23, 2021
10:00 AM - 12:00 PM (EDT)
Category: Education

In this fun and engaging session, we'll dive into:

  • The Persistent Pursuit: Building a killer sales strategy.
  • The Marketing Plan of the Future. How to maximize your dollars and resources to crush the competition.
  • The new requirements for apartment marketing. "Must haves" vs. "Nice to haves."
  • The Three R's - Reputation, Ratings and Residents

This class is ideal for Leasing Professionals, Marketing Managers, Assistant Managers, and Community Managers. 2.5 CEC!

FREE for BayPass & Lighthouse | $79-$99 Members | $199 Non-Members
SPECIAL: $119 for both sessions! Click here to learn about the afternoon session.

Sponsorships Available!

Interested in sponsoring this course? Choose 'register now' and explore your options!

Meet the Instructor
Virginia Love
Industry Principal

Since 1992 Virginia Love has built a career as one of the leading ladies of the multifamily industry. Did her degree in theatre from the University of Southern Mississippi give her the edge? Her natural brilliance in marketing matters? Or was it something else? Whatever it is, we’re all under its spell. If there’s an advisory committee, board, or breakfast-food-based club, she’s the first name on the invite list. Everyone has seen one of her leasing or marketing presentations — there are too many to count! She’s the real deal. There’s a new saying at Entrata. Red lips. Red shoes. Can’t lose!

For More Information:

Krystal Humphrey

Krystal Humphrey

Director of Programs, Bay Area Apartment Association

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