The 5 P’s of Marketing: Multifamily Edition


Tuesday, September 22, 2026
9:00 AM - 3:00 PM (EDT)
Register Now
10 Seats Remaining
10 Seats Remaining
Category: Education
Marketing an apartment community takes more than a pretty floor plan and a catchy tagline.

In this fun and practical session, we’ll put an apartment-industry spin on the 5 P’s of Marketing—Product, Price, Place, Promotion, and People—and show how they work together to drive traffic, leases, and loyal residents.

From highlighting your community’s standout features to pricing smart, promoting creatively, and turning your on-site team into marketing superheroes, you’ll walk away with fresh ideas you can use right away.

Perfect for leasing, marketing, and management pros who want to keep their marketing simple, strategic, and effective. 


This class qualifies for 5 continuing education credits needed for credential renewals. 

A logo of a building and palm treesAI-generated content may be incorrect.

Agenda

September 22
8:30 AM - 9:00 AM Check-in
9:00 AM - 3:00 PM Course
Register Now
10 Seats Remaining
10 Seats Remaining
MEET YOUR INSTRUCTORS

John Sons, CALP

Multifamily Educator
NAAEI Faculty

Director of Training & Marketing Strategies, Burlington Capital Properties


For More Information:

Kristina Carreras

Kristina Carreras

Education Coordinator, Bay Area Apartment Association

View Profile

(813)882-0222 x206