The 5 P’s of Marketing: Multifamily Edition
Marketing an apartment community takes more than a pretty floor plan and a catchy tagline.
In this fun and practical session, we’ll put an apartment-industry spin on the 5 P’s of Marketing—Product, Price, Place, Promotion, and People—and show how they work together to drive traffic, leases, and loyal residents.
From highlighting your community’s standout features to pricing smart, promoting creatively, and turning your on-site team into marketing superheroes, you’ll walk away with fresh ideas you can use right away.
Perfect for leasing, marketing, and management pros who want to keep their marketing simple, strategic, and effective.
This class qualifies for 5 continuing education credits needed for credential renewals.
Agenda
| September 22 | |
| 8:30 AM - 9:00 AM | Check-in |
| 9:00 AM - 3:00 PM | Course |
MEET YOUR INSTRUCTORS

John Sons, CALP
Multifamily Educator
NAAEI Faculty
Director of Training & Marketing Strategies, Burlington Capital Properties
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