Trade Show Booth sales have been postponed to Friday, February 6th at 12:00 PM EST. We apologize for the issues this morning, as BAAA crashed the site. Check your inbox for next steps and more information. Email tradeshow@baaahq.org with questions.
Mix business with brews at this laid-back educational happy hour where you can earn valuable Continuing Education Credits (CECs) while enjoying cocktails and great company. We’ll cover timely industry topics in a relaxed setting—perfect for learning, networking, and unwinding. First round’s on us!
Join fellow Sarasota and Manatee area members, meet the BAAA team, and mingle with our leadership. Have questions you'd like answered? Now's your chance!
Our member meetups allow new and existing members to make industry connections in a casual setting near where you live and work!
MIX. MINGLE. MAKE CONNECTIONS WITH BAAA!
Agenda
February 11
3:00 PM - 3:30 PM
Education Session Check-in
Education sessions will be located on the rooftop area at Nine20 Apartments
3:30 PM - 5:00 PM
How to Position Your Property Using Socials
Instructor: Brian Craft, Leasing Manager, CitySide
5:00 PM - 7:00 PM
Member Meetup at Loaded Barrel Tavern
Member Meetup Happy Hour will be located at Loaded Barrel Tavern, 450 12th St W, Bradenton, FL 34205.
How to Position Your Property Using Socials Instructor: Brian Craft Leasing Manager, CitySide
Explore modern multifamily marketing through the lens of social media, with a strong emphasis on creating an authentic, outward-facing brand that creates a clear call to action. Participants will learn how to define and refine a clear brand voice that reflects the lifestyle of the community with content that is branded, highlights stand-out value-adds at the property, and resonates with today’s renters.
We will dive into crafting concise, engaging copy designed for scrolling audiences, how to communicate key selling points quickly while maintaining clarity, personality, and consistency. Special attention is given to developing strong calls to action that guide prospects from interest to inquiry without feeling forced or generic.
We will cover how to customize social landing pages to accurately represent each property’s unique identity, learning how to align visuals, tone, and messaging with the overall brand style of the community, ensuring a seamless experience from social post to landing page. Participants will be equipped with practical tools and strategies to create social media marketing that is intentional, on-brand, and results driven within the multifamily space.
For More Information:
Krystal Humphrey
QAS
Deputy Executive Director, Bay Area Apartment Association
