Navigating Concessions and Pricing Strategies

 Effective pricing is more than just setting rents—it’s a balance between market demand, property performance, and resident expectations. This session will explore how to strategically evaluate pricing, when and how to offer concessions, and how to communicate value confidently to prospects and residents.
We’ll break down practical methods to protect revenue, maintain occupancy, and avoid common pitfalls that can erode long-term property performance.
What You’ll Learn:

• How to assess market conditions to guide pricing decisions
• When concessions can support leasing goals—and when they can hurt
• Strategies for offering incentives without devaluing your community
• How to communicate pricing and concessions clearly to prospects
• Best practices for tracking and evaluating results

This class qualifies for 1 continuing education credits needed for credential renewals.