CALP - Certified Apartment Leasing Professional

Show your employer you're committed to an apartment industry career!

Tuesday, February 15, 2022
to Thursday, February 17, 2022

Certified Apartment Leasing Professional (CALP)
3-Day Course | 8:30 AM - 5:00 PM each day
Location: Chadwell Supply Tampa Training Room // Parking Map

February 15

  • Bringing in New Residents
  • Marketing and Maintaining Your Community
  • Why Your Competition Matters

February 16

  • Relevant Laws and How to Apply Them
  • The Sales Process and Building Relationships

February 17

  • Effectively Meeting the Needs of Current Residents
  • Market Analysis for Leasing Professionals

Certified Apartment Leasing Professional (CALP) Credential

The CALP Credential is perfect for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience. The CALP Certified Apartment Leasing Professional course will help you earn the CALP credential, many people's first industry credential, showing your employer that you're committed to a career in residential property management.

You'll learn about:
  • Using technology to generate traffic
  • Measuring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Researching the competition and building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Creating effective marketing plans
  • Relationship sales processes and evaluating your personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Preparing prospects for the next steps in the rental process
  • Applying fair housing law and communicating rental criteria
  • Qualifying prospective residents according to the rental policy
  • Preparing and reviewing leases with new residents
  • Move-in processes
  • Responding to resident issues and maintenance requests
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey 
  • Time: 8:30 am to 5:00 pm for each module
  • Cost: $349 BayPass, $449 Payment Member, $549 Member Invoicing, $849 Non-Member 
  • CEC: 6 hours per course
  • Audience: Leasing Personnel
  • Prerequisites: Worked in the apartment industry for at least six months.
  • Completion Requires: Seven required courses (which total 21 hours) and meeting all examination requirements within 6 months of declaring candidacy.
  • Candidacy Period: 6 months
  • Extensions: 2 extensions; 6 months each; fee $75
  • Exam: 120 questions; 2 hours; $50 retake fee
  • Renewal: Annual; fee $50; 5 CECs; $50 reinstatement fee


Your Instructor

Rose Nurse, CAM, CAPS, COS, TCS
Regional Manager
Royal American Management



For More Information:

Krystal Humphrey

Krystal Humphrey

Director of Programs, Bay Area Apartment Association

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