CALP - Certified Apartment Leasing Professional

Show your employer you're committed to an apartment industry career!


Tuesday, August 23, 2022
to Friday, August 26, 2022

Certified Apartment Leasing Professional (CALP)
3.5 Day Course | 8:30 AM - 5:00 PM August 23, 24, 25
8:30 AM - 12:00 PM Course Review August 26

Location: BAAA's Training Center

August 23

  • Bringing in New Residents
  • Marketing and Maintaining Your Community
  • Why Your Competition Matters

August 24

  • Relevant Laws and How to Apply Them
  • The Sales Process and Building Relationships

August 25

  • Effectively Meeting the Needs of Current Residents
  • Market Analysis for Leasing Professionals

Are you a member of another NAA affiliate apartment association? Contact us for member pricing!



Certified Apartment Leasing Professional (CALP) Credential

The CALP Credential is perfect for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience. The CALP Certified Apartment Leasing Professional course will help you earn the CALP credential, many people's first industry credential, showing your employer that you're committed to a career in residential property management.

You'll learn about:
  • Using technology to generate traffic
  • Measuring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Researching the competition and building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Creating effective marketing plans
  • Relationship sales processes and evaluating your personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Preparing prospects for the next steps in the rental process
  • Applying fair housing law and communicating rental criteria
  • Qualifying prospective residents according to the rental policy
  • Preparing and reviewing leases with new residents
  • Move-in processes
  • Responding to resident issues and maintenance requests
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey 
Details:
  • Time: 8:30 am to 5:00 pm for each module
  • Cost: $349 BayPass, $449 Payment Member, $549 Member Invoicing, $849 Non-Member 
  • CEC: 6 hours per course
  • Audience: Leasing Personnel
  • Prerequisites: Worked in the apartment industry for at least six months.
  • Completion Requires: Seven required courses (which total 21 hours) and meeting all examination requirements within 6 months of declaring candidacy.
  • Candidacy Period: 6 months
  • Extensions: 2 extensions; 6 months each; fee $75
  • Exam: 120 questions; 2 hours; $50 retake fee
  • Renewal: Annual; fee $50; 5 CECs; $50 reinstatement fee

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Your Instructor


John Sons, CALP, NAAEI Faculty
Director of Training & Marketing Strategies
Burlington Capital

John Sons is the Director of Training and Marketing Strategies for Burlington Capital Properties. He is active on both the local and national level, serving on the NAAEI Program Administration/Curriculum Committee, the NAA Operations Committee, the NAA Diversity & Inclusion Committee, the GNAA Education Committee, Co-Chair of the GNAA Communications Committee, and participates in various other GNAA committee meetings, is an NAA LYCEUM graduate, a Greater Nashville Apartment Association LYCEUM candidate, a member of the NAAEI Faculty and he speaks/trains for various apartment associations around the country. His responsibilities include the training and marketing for a diverse portfolio (owner and third-party managed) comprised of HUD, LIHTC, Student, Privatized Military, Senior, Class A and New Lease-up communities. He has over 32 years of experience in the industry. John began his career as an Activities Director and Part-time Leasing Agent, while serving his country in the USAF.

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For More Information:

Krystal Humphrey

Krystal Humphrey

Director of Programs, Bay Area Apartment Association

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