Your December units Digital Edition
Your December units Digital Edition is here!
There are very few positive connotations when it comes to the word “psycho.” Your first thought might be the the Alfred Hitchcock movie followed by a person who must be committed to an institution. But this month, units Magazine turns it into a positive in “Psycho WHAT?: Psychographics and Market Segmentation.” Psychographic data provide insight into why consumers make the buying decisions they do, shedding light on their lifestyles, values and behaviors. Deep thoughts for sure!