NAA Units Magazine - October 2018

Industry News ,
 
 

October 2018

I was distracted a few times while writing this column by incoming texts. Our smart-phone screens are taking the place of our inbox, and of course, our voicemail. It’s become the preferred method for communication these days. Apartment operators are getting a sense of this and are working toward using this immediate notification platform when addressing residents and prospective residents. The key is moderation and FCC compliance. This month, we cover both of those angles in “Did You Get My Text?” and “Are Your Texting Programs FCC Compliant?"

 

Paul Bergeron
Editor-in-Chief of units Magazine