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NAA Units Magazine - February 2018

Industry News ,

February 2018


Many of us could use some brushing up on digital marketing trends. Yours included. For example, as I share a common interest in pro sports with my teenage son, I often like to show him funny or interesting things I found online about our favorite teams. When I do, without fail, he’ll tell me, “Dad, that was all over Instagram yesterday.” See what I mean? For apartment marketers, Instagram is definitely on their radar for 2018. So is Snapchat, video search and many other innovations. Read about how property management firms are investing their marketing spend this year in Digital Offerings Becoming a Force in Apartment Marketing.”


Paul Bergeron
Director, Publications