Project Resident

Retaining your residents is more important than ever!

Wednesday, May 8, 2024
10:00 AM - 11:00 AM (EDT)
Via zoom!

Many prioritize resident retention, but what strategies are most effective in consistently achieving high retention rates month after month?

A recent Zego report noted the cost of resident turnover is nearly $4,000 per resident! Retaining your current residents is not only important to meet occupancy goals, but losing a resident also affects the bottom line. 

During the webinar, you will learn to recognize how to effectively communicate with your residents and find out what 71% of resident's state is their preferred form of communication!

  • FREE for BayPass Members
  • $29.00 Members
  • $99.00 Non-Members

Meet your Instructor
Desiree Starr, NAAEI Faculty
Learning & Development Professional 

Desiree has over 20 years of experience in the multi-family industry as a learning and development professional. She is an expert in various areas, such as career development, facilitation, customer experience, leadership, and more. To her credit, she holds a Bachelor's degree from Rollins College, serves as NAAEI Faculty, and holds the NAA CAPS designation. Additionally, she serves as an adjunct professor for the Residential Property Management program at Valencia College. Her facilitation techniques provide tangible resources, and her approach is full of laughter and fun. 

For More Information:

Krystal Humphrey

Krystal Humphrey


Deputy Executive Director, Bay Area Apartment Association

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